Friday, April 20, 2012

Brochure Design

I have been wanting to make something nice that I can send to clients or leave behind at conventions or portfolio viewings. I already have a postcard and some old business cards, but I feel like they are outdated, they don't represent me and my business in the best way possible. Besides, I also wanted something a little different and more exclusive looking than just a postcard.

So as you might have guessed I chose to go for a brochure (see design below). It gave me more room to play around with, room for practical information and a few examples of my work and a proper design. Usually a brochure would be made in a standing format, but I kind of like the idea of a lying(landscape) format, so my design differs a bit from what you would usually see. I will also have some new business cards printed up and maybe some new postcards. We'll just have to see what I can afford.

I want to show my potential customers that I have a cohesive business profile, that I am indeed a professional. That's why the design of my brochure matches my blog design and the coloring of my temporary website. It just seems more professional when things look like they belong together and like it was made by the same person.

The brochures are already in the mail and as soon as they arrive I will post the result on the blog. Now if I have inspired you in some mysterious way to print up some of your own promotional material here are a few on-line print companies that can help you along th way!
This company offers to print business cards, post cards, labels and stickers. A lot of companies do the same, but the nice thing about these guys is that they offer the option to print several different designs in the same print run so you don't have to blow all your money on one design if you don't want to. They are supposed to be affordable too so definitely worth a shot.
This is a norwegian site. They offer everything from t-shirts, banners, caps, mugs, business cards, note pads. Pretty much anything you could want. They are not that expensive unless you want your items delivered very quickly so order things in good time to save a bit of money. They offer free design templates or you can use your own images, they do charge for uploading your own images though, but right now they have a campaign going where the uploading is free.
If you really want to go over the top and don't mind spending a bit of money then this is the site for you. You can order professional quality books in full color with high end paper. Great for a portfolio or if you want an amazing leave behind for the clients you really want to impress.

for a more in-depth article on the leave behind/promotional item please visit this article written by Jon Schindehette over at the ArtOrder as it is a wonderful article on the subject and he knows what he is talking about.

Until next time
Anita K. Olsen

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