Tuesday, October 16, 2012

Logopalooza! Lots of logo sketches

Yes, yes, yes, walk right up and sneak a peak at the lovely fruits of my labor!

As some of you may have read in one of my previous posts I was hired to create a logo for a local company specializing in fish and shellfish, namely Røa Fisk AS. As a result I blogged about how one should approach the process of logo design. (I don't know if anyone besides myself found it interesting, but you can read about it here).  

Anyway, I've finished the project, and my employers seemed to be very happy with the end result.
If you read my previous post about logo design you might remember how I talked about the importance of doing proper research, sketching down your ideas and choosing a selection of your best ideas to show your client in a semi-finished version? Well below you can see a selection of logo sketches I made. These are all sketches I showed the clients, and still there were quite a lot of ideas I didn't show them. I gave them a lot to choose from, and since they didn't know what they really wanted I think it helped them to see the possibilities of what kind of logos they could end up with. It helped me as well, because after having looked at other similar logo types and having sketched 15-20 different logo suggestions I felt very confident in the selection I presented to my clients. We still needed to have several rounds of editing, but having done all the prep work I never lost that feeling of confidence in my own work. So I can't stress it enough, the prep work in the beginning of your projects are the most important ones, because they are the building blocks for the rest of your projects. ( I hope I didn't get too preachy on you guys there, I just get all hot and bothered when I talk about illustration).

I haven't posted the finished logo yet because they haven't launched it officially in their store or on their website, and even if we don't have an agreement on when I can show the design publicly I have chosen not to show it until they are ready, out of respect for my clients. So you'll just have to wait and see.

Until next time
Anita K. Olsen


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